Privacy Policy
Last updated: 19th August 2026
The Village Inn ("we", "us", "our") is committed to protecting your privacy. This policy explains what personal data we collect when you visit our website, why we collect it, and your rights.
If you have any questions, contact us at info@thevillage-inn.co.uk
What data we collect
We collect personal data in the following ways:
Contact/enquiry forms - when you submit an enquiry, we collect your name, email address, phone number (if provided), and the content of your message.
Website analytics - we use Google Analytics 4 (GA4) to understand how visitors use our site. This collects data such as pages visited, time on site, device and browser type, and approximate location, generally in an anonymised or aggregated form.
Cookies - our website uses cookies to help it function properly and to support analytics. You can control or disable cookies through your browser settings; see the Cookies section below for more detail.
Why we collect it and our legal basis
We use your personal data to:
respond to enquiries and provide information you've requested
process and manage bookings and reservations
send booking confirmations and essential communications about your visit
understand how our website is used so we can improve it
meet our legal and accounting obligations
Our legal basis for processing this data is that it is necessary to perform a contract with you (for bookings), it is in our legitimate interests to respond to enquiries and improve our website, or, where relevant, you have given consent (for example, cookies or marketing emails).
Marketing communications
If you opt in to receive marketing emails from us, we will only use your email address for that purpose with your consent. You can unsubscribe at any time using the link in any email we send, or by contacting us directly.
Who we share data with
We do not sell your personal data. We may share it with trusted third parties who help us run the business, including:
our website hosting provider (Squarespace)
our booking or payment processor, where applicable
Google Analytics, for website usage data
These providers process your data only on our instructions and must keep it secure.
How long we keep your data
We keep booking and enquiry data for as long as necessary to fulfil the purpose it was collected for, and afterwards for as long as required by law. We retain analytics data according to Google's standard retention settings.
Your rights
Under UK data protection law, you have the right to:
ask what personal data we hold about you
ask us to correct inaccurate data
ask us to delete your data
object to or restrict how we use your data
ask for your data in a portable format
withdraw consent at any time, where we rely on consent
To exercise any of these rights, contact us at info@thevillage-inn.co.uk. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled.
Cookies
Our website uses cookies - small text files stored on your device - to make the site work properly and to help us understand how it's used. These may include essential cookies (needed for the site to function) and analytics cookies (Google Analytics). You can manage or block cookies through your browser settings, though some parts of the site may not work as intended if you do.
Changes to this policy
We may update this policy from time to time. We will post any changes on this page with an updated revision date.
Contact us
If you have any questions about this policy or how we handle your data, please contact:
The Village Inn
Cromer Rd, West Runton, Cromer NR27 9QP